An evidence-led framework for vetting micro influencer marketing suppliers: four areas to score, a five-row rubric and the checks to run before you sign.
A guide to micro influencer marketing operations: ownership, briefs, approvals, lawful creator screening and the records that keep a programme defensible.
A working micro influencer marketing quality checklist: disclosure evidence, audience checks, deliverable sign-off and the record kept if a post is challenged.
Seven micro influencer marketing team roles an England-based brand should define before briefing, with inclusion criteria, ownership notes and a step sequence.