Topic

ASA compliance

2 articles

Rules and ethics

Micro influencer marketing advertising rules: paid-promotion labels, children's data and the £1,000 trading allowance

A practical checklist for UK micro-influencer campaigns: the DMCC Act rule on paid promotion, labels, ICO duties for children and the creator tax filing.

Editorial Desk · October 20, 2026 · 5 min read

Strategy

Micro influencer marketing strategy mistakes and fixes

Seven micro influencer marketing strategy mistakes and UK campaign fixes for audience fit, disclosure, consumer claims, channel choice and measurement.

Editorial Desk · September 12, 2026 · 5 min read