Rules and ethics
Do UK micro influencers accept free products?
UK micro influencers often accept free products, but gifting is not payment. Learn when to seed, when to pay, and how ASA rules treat gifted posts.
Topic
asa disclosure
Rules and ethics
How to Vet Micro Influencers in the UK for Fake Followers
How to vet micro influencers in the UK for fake followers: audience checks, ASA disclosure history, Companies House searches and the evidence to keep on file.
Operations
How to write a short UK micro influencer outreach email that gets replies
How to write a short UK micro influencer outreach email that gets replies, with a block structure, send timing, GDPR notes and ASA disclosure advice.
Strategy
UK micro-influencer campaign examples: Gymshark, ASOS, Wild and more
UK micro-influencer campaign examples from Gymshark, ASOS Insiders, Wild, Butternut Box and Bloom & Wild, plus platforms and what made each one work.