Topic
Rules and ethics
What a UK micro influencer marketing disclosure policy should say: gifted products, the Ad label and its placement, who checks posts and how to fix a missed one.
Rules and ethics
Check the UK rules on ad labelling, data and contracts before you brief a micro influencer, covering the CAP Code, ASA, CMA, ICO and the Data Protection Act 2018.
Rules and ethics
A practical guide to briefing UK micro influencers: deliverables, approval rounds, usage rights and CAP Code disclosure, with a template you can adapt.
Strategy
How UK food and drink brands use micro influencer marketing: matching creators to provenance, gifting rules under the CAP Code, and measuring bookings.
