Topic
Operations
Paying micro-influencers: the HMRC CEST status check, VAT invoice fields from VAT Notice 700, the Late Payment Act 1998 and six-year records.
Foundations
How micro influencer marketing foundations work in England: market scope, creator tiers, demand signals, disclosure rules and data duties for 2027 planning.
Operations
A working micro influencer marketing quality checklist: disclosure evidence, audience checks, deliverable sign-off and the record kept if a post is challenged.
Outlook
A practical guide to scoring micro influencer marketing risk scenarios, with a rubric covering disclosure, audience, data and creator conduct, plus review triggers.
Rules and ethics
Check the UK rules on ad labelling, data and contracts before you brief a micro influencer, covering the CAP Code, ASA, CMA, ICO and the Data Protection Act 2018.
