Measurement
Micro influencer marketing attribution methods explained
A comparison of micro influencer marketing attribution methods, from promo codes and tracked links to platform analytics and incrementality testing, with UK rules.
Topic
measurement
Measurement
When to commission micro influencer marketing benchmark research
When to commission micro influencer marketing benchmark research, what to put in it, and how to keep the numbers defensible for UK campaign reporting and budgeting.
Measurement
Why a reporting window defines micro influencer campaign metrics
How to set a reporting window for micro influencer campaign metrics, covering reach and outcome blocks, CPA, attribution, benchmarks and ICO tracking guidance.
Foundations
Is the micro influencer marketing market size in England counted or guessed?
There is no single official figure for England's micro influencer marketing market size, so budgets come from ONS leisure data and IAB UK advertising research.