Topic
Rules and ethics
What a UK micro influencer marketing disclosure policy should say: gifted products, the Ad label and its placement, who checks posts and how to fix a missed one.
Audience research
Build and score micro influencer marketing buyer personas from buying group roles, enquiry data and a rubric, then keep every audience claim defensible.
Tools and providers
Build a UK micro influencers shortlist without an agency using Instagram and TikTok searches, local communities, practical vetting and compliant outreach.
Strategy
Micro influencers vs macro influencers in the UK: compare reach, engagement, fee models and campaign fit, then choose the tier that meets your brief.
Strategy
UK micro-influencer campaign examples from Gymshark, ASOS Insiders, Wild, Butternut Box and Bloom & Wild, plus platforms and what made each one work.
