Operations
Vetting micro influencer marketing suppliers on evidence
An evidence-led framework for vetting micro influencer marketing suppliers: four areas to score, a five-row rubric and the checks to run before you sign.
Topic
operations
Operations
Why a micro influencer marketing quality checklist needs dated evidence
A working micro influencer marketing quality checklist: disclosure evidence, audience checks, deliverable sign-off and the record kept if a post is challenged.
Operations
Seven micro influencer marketing team roles to define before you brief
Seven micro influencer marketing team roles an England-based brand should define before briefing, with inclusion criteria, ownership notes and a step sequence.