Measurement
Micro influencer marketing attribution methods explained
A comparison of micro influencer marketing attribution methods, from promo codes and tracked links to platform analytics and incrementality testing, with UK rules.
Topic
reporting
Measurement
Why a reporting window defines micro influencer campaign metrics
How to set a reporting window for micro influencer campaign metrics, covering reach and outcome blocks, CPA, attribution, benchmarks and ICO tracking guidance.
Measurement
Micro influencer marketing measurement mistakes that survive a board review
A listicle on the costliest micro influencer marketing measurement mistakes, with a scoring rubric and UK disclosure checks to run before you report.