Rules and ethics
Micro influencer marketing: UK ASA and CMA disclosure rules
Micro influencer marketing in the UK: how ASA and CMA disclosure rules, the CAP Code, clear ad labels and enforcement apply to campaigns.
Topic
UK regulation
Measurement
Micro influencer marketing attribution methods explained
A comparison of micro influencer marketing attribution methods, from promo codes and tracked links to platform analytics and incrementality testing, with UK rules.
Reviews
How to vet micro influencer marketing platforms
A scrutiny-proof process for vetting micro influencer marketing platforms: pass-or-fail gates, scoring discipline, evidence checks and UK regulatory tests.
Outlook
Micro influencer marketing skills forecast explained for UK teams
A practical look at the skills a micro influencer marketing team needs over the next 18 months and the triggers that should prompt a training review.