Operations
Vetting micro influencer marketing suppliers on evidence
An evidence-led framework for vetting micro influencer marketing suppliers: four areas to score, a five-row rubric and the checks to run before you sign.
Topic
vendor due diligence
Reviews
Seven checks behind a micro influencer marketing review methodology
A seven step method for scoring micro influencer marketing providers, covering what is assessed, what is not, and how vendor claims are separated from evidence.
Tools and providers
Why micro influencer marketing vendor due diligence starts with evidence, not sales decks
A buyer's checklist for micro influencer marketing vendor due diligence, covering evidence, data law, disclosure, pricing and exit terms before you sign.