Topic
Rules and ethics
What a UK micro influencer marketing disclosure policy should say: gifted products, the Ad label and its placement, who checks posts and how to fix a missed one.
Rules and ethics
Creator data in micro influencer marketing: campaign records, outreach and agreements, PECR email rules, special category data and access requests.
Rules and ethics
A practical checklist for UK micro-influencer campaigns: the DMCC Act rule on paid promotion, labels, ICO duties for children and the creator tax filing.
Rules and ethics
How to brief micro influencers under UK rules: CMA labelling guidance, PECR outreach, a UK GDPR lawful basis for creator data and IR35 status, with a briefing table.
Tools and providers
Micro influencer marketing tools support creator data, paid amplification and reporting. UK teams should check platform access, exports and campaign handovers.
Audience research
Compare survey tools for micro influencer marketing, with campaign uses, audience fit and brand measures, UK data protection checks and reporting advice.
Rules and ethics
Check the UK rules on ad labelling, data and contracts before you brief a micro influencer, covering the CAP Code, ASA, CMA, ICO and the Data Protection Act 2018.
