Rules and ethics
Micro influencer marketing: UK ASA and CMA disclosure rules
Micro influencer marketing in the UK: how ASA and CMA disclosure rules, the CAP Code, clear ad labels and enforcement apply to campaigns.
Topic
disclosure
Rules and ethics
Cross-border micro-influencer briefs for the UK and Ireland after Brexit
Micro influencer marketing across the UK and Ireland needs dual disclosure, correct VAT treatment and audience overlap checks. Here is how to brief both markets.
Operations
Why a micro influencer marketing quality checklist needs dated evidence
A working micro influencer marketing quality checklist: disclosure evidence, audience checks, deliverable sign-off and the record kept if a post is challenged.
Strategy
Micro influencer marketing strategy framework: decide, tier, score
A micro influencer marketing strategy framework: name one decision, give each creator tier a job, score candidates on a weighted rubric, fix disclosure first.